Working with Vans and Truth, we created a shoe and apparel line that merges playful energy with a powerful message. Smoke monster–inspired designs dominate the apparel, skate decks, and packaging, delivering smoking awareness in a visually bold and unforgettable way. Each piece is designed to grab attention, spark conversation, and connect with both fans of skate culture and advocates for the cause.

PRODUCT DESIGN | ILLUSTRATION | PACKAGING