Born in 1845, Lone Star has long been celebrated as “The National Beer of Texas”—a badge of pride across generations. The rebrand set out to bring that spirit back to the surface by simplifying the design and reconnecting it to its roots. By focusing on the iconic star and classic details, the new look strips away the noise and captures the honesty, grit, and timeless character of a true Texas original.

IDENTITY | BRANDING | PACKAGING

Scenic Photography: Yaroslav Muzychenko for Unsplash