The Circuit of the Americas logo uses flowing red and silver ribbons to suggest speed, aerodynamics, and the energy of a wind tunnel. This fluid motion captures the excitement of Formula 1 racing while emphasizing modernity and precision. Bold, modern typography grounds the movement with strength and clarity, while the color palette balances adrenaline and passion with technology and innovation—reflecting the excitement of world-class motorsport in a modern, iconic mark. Together, the design represents not only the excitement of race day but also the modern, forward-thinking spirit of the Circuit of the Americas as a global motorsport destination.

IDENTITY | DESIGN | BRANDING

Photography: BrentHumphreys.com