Cherries Wheels
Cherries is breaking the mold as the first minority woman-owned skateboard wheel brand, built for the streets, ditches, parks, and everyone who’s down to get rad. Born from the streets, guts, and a love for skating, Cherries stands for the outsiders, the day-one diehards, and the ones who skate because they have to. The identity is bold, playful, and unapologetically fun, just like skating itself.
IDENTITY | DESIGN | PACKAGING | BRANDING
Photography: Jobaha on Unsplash
Cherries Curb Devils
I designed and illustrated Curb Devils, came up with the name, and built the concept around a devilish cherry duo with a fiery smashed cherry graphic. Bold, playful, and made to stand out, these wheels are ready to slappy curbs and take on the streets.
Cherries Big Boys
I was tasked with creating a new wheel specifically for vert and skatepark riding. The idea to call them Big Boys came to me from one of Austin’s legendary punk rock bands, and I wanted the wheels to reflect that raw, rebellious energy. Using a punk rock aesthetic as inspiration, the design practically came together on its own, bold, aggressive, and full of character. We even got the official go-ahead to use the name from Tim Kerr, the band’s bassist, which made the project feel even more authentic and connected to the scene.
Cherries Hellcats
Hellcats capture the fearless spirit of Catacular, founder, skater, and all-around powerhouse behind Cherries. As the first woman to start her own skateboard wheel brand, her fire and generosity fuel everything these wheels stand for. Featuring a tattooed lucky cat, the design blends toughness and charm, a symbol of courage, good energy, and rolling with style no matter where the session takes you.
