Established in 1933, Lone Star was advertised as “The National Beer of Texas.” I was hired to rebrand and repackage this amber institution. I quickly returned the shield and single star, the elements that made it iconic to begin with. Now come and take it! — Commissioned by Blackboard Co.
"The first thing I did when I got to Texas was meet Willie Nelson and drink a cold Lone Star, and I liked 'em both." — David Allan Coe